What Is SEO and Why Your Website Needs It

October 15, 2023

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5 min read

SEO concept with magnifying glass analyzing website on laptop

Search Engine Optimization (SEO) is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

Why SEO Matters

SEO is important because the majority of online experiences begin with a search engine. Users trust search engines and having a presence on the top results for keywords related to your business means increased visibility and traffic.

Studies show that the first organic result in Google search results has an average CTR of 27.6%, while results on the second page get less than 1% of clicks.

Search engine results page showing organic rankings

Key SEO Elements

Keyword Research

Identifying the terms people use to search for your products/services. Tools like Google Keyword Planner and SEMrush can help uncover valuable search terms.

On-Page SEO

Optimizing content, HTML source code, and images. Includes title tags, meta descriptions, header tags, and content optimization.

Technical SEO

Improving site speed, mobile-friendliness, and site structure. Critical for search engines to crawl and index your site effectively.

Backlinks

Getting other reputable sites to link to your content. Quality backlinks from authoritative sites significantly boost your rankings.

Getting Started with SEO

Begin by auditing your current website, identifying target keywords, and creating high-quality content that addresses user intent. SEO is a long-term strategy that requires consistent effort but delivers compounding returns over time.

SEO Checklist

Download our free beginner's SEO checklist

SEO Timeline

Typical results timeline for new SEO campaigns

Implementing these SEO strategies will help your website gain more visibility in search engines, attract qualified traffic, and ultimately grow your business. Remember that SEO is an ongoing process that requires regular maintenance and updates.

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